Purple Dispatch

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According to the internet, we have Horace Walpole to thank for the addition of the word “serendipity” to the English lexicon. He first used the word in a letter to Horace Mann penned on January 28, 1754, noting that he derived the term from a “silly fairy tale.” Said f...

I founded She Thinks Purple one year ago. I now know what I was seeking was #freedom, not #control when I made the decision to finally strike out as an entrepreneur-- with no plans of ever returning to a "day job."

Like many new founders, I thought what I needed most wa...

Why Purple?

I often get asked this question in response to telling people my company’s name.

It’s simple: Purple is a color most often associated with courage and creativity. I believe that the mindset of the visionary leaders and social entrepreneurs who will shape the...

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